A few weeks ago, the well-known Media Futurist Gerd Leonhard posted his slides from a talk held at Fundacao Dom Cabral's innovative CEO leadership program. This is an immersive run through the current shift to an Open Network Economy, one of his favourite topics.
Leonhard expects at least 30 per cent of all advertising shift to digital, interactive, mobile, social, and video over the next two or three years. Not quite a long time.
He will be speaking at next10 in Berlin on May 11 & 12. You probably don't want to miss his talk. The first programme draft will be out soon.
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